Details

A cross-Scandinavian TV spot and campaign for Discovery Channel’s true crime docuseries “Under Investigation”

As copywriter and creative lead, I crafted an intrigue-building script suspecting viewers into real unsolved cases set in their own neighborhoods. Working with award-winning director Adam Hashemi, we produced English, Swedish, and Danish versions that teased the show’s exploration of real-life crimes.

Process

I worked closely with Discovery and Bacon CPH on research to position the series and hook new audiences.

Adam Hashemi's direction brought the project to life with his signature blend of aesthetics and suspense.

“Torsdag" — Swedish language version →

“Thursday" — Watch the English language version →