For RefiJet, I developed a content strategy to educate car owners on auto loan refinancing, build trust, and drive qualified applications. The focus was on simplifying complex topics like negative equity, refinancing after divorce, and loan modifications, making them accessible through clear, jargon-free articles.
Starting with deep research into U.S. consumer debt stress and high-intent search queries, I created content that addressed real customer pain points while supporting SEO and lead generation. Subtle CTAs and internal links guided readers toward refinancing tools, reducing friction and boosting conversion paths.
The strategy increased RefiJet’s organic visibility, strengthened its authority in the auto finance space, and contributed to measurable inbound lead growth. By delivering practical, educational content, RefiJet’s blog became a trusted resource for car owners facing financial challenges.
