I developed strategy and content for a series of articles answering common tax questions and addressing real-life scenarios that affect U.S. taxpayers.
Topics ranged from understanding deductions and tax credits to multi-state filing and business expenses. Each article simplified complex tax topics to align with searcher intent and offer clear, actionable advice.
Approach: Researched high-intent tax-related queries to ensure relevance.
→ Targeted key personas like first-time homebuyers, remote workers, and self-employed individuals.
→ Delivered clear, relatable content that addressed pain points and guided readers toward TurboTax products.
→ Used strategic calls-to-action to convert readers into TurboTax users.
→ Built a scalable content model to respond quickly to tax trends and policy updates.
Results: The content series increased organic traffic, boosted engagement, and reinforced TurboTax’s position as a trusted tax resource. It supported seasonal acquisition goals while providing evergreen educational value for users navigating tax preparation.
